Brand Guideline
About
The Beirut Business Forum is a premium and forward-thinking event that empowers business leaders in the Middle East to connect, innovate, and drive transformative change. We are ambitious, insightful, and confident, yet maintain an approachable and collaborative spirit, rooted in the rich potential of the region.
We are the premier event in Beirut, Lebanon. A dynamic event converging entrepreneurs, investors, and C-level executives to shape the future of business. We are a catalyst for transformation, a beacon of innovation, and a testament to Beirut’s enduring spirit of resilience and leadership.
Inspire
We ignite passion, fuel ambition, and spark new ideas that drive our attendees to achieve their full potential.
Leadership
We champion visionary leadership, providing a platform for those who shape the future of business and empower others to lead with confidence.
Innovation
We embrace cutting-edge thinking, foster creativity, and showcase the latest advancements in technology, strategy, and business models.
Founders
Visionary entrepreneurs who build and scale innovative companies.
Business Owners
Established and emerging leaders of small, medium, and large enterprises.
C-Level Executives
CEOs, CFOs, CTOs, and other top-tier leaders who shape the strategic direction of organizations.
Investors
Venture capitalists, angel investors, and stakeholders who provide the financial fuel for growth.
Voice & Tone
Our voice is the audible extension of the Beirut Business Forum’s brand identity. It’s how we communicate our core values and engage with our discerning audience. These pillars ensure that every message we convey is consistent, impactful, and truly representative of BBF’s commitment to driving transformation and fostering innovation in the region.
01 Professional
BBF’s way of communicating is expert-driven, clear, and focused on delivering valuable insights. We establish credibility through well-informed perspectives and a precise use of language.
02 Inspirational
BBF’s communication inspires progress, fosters ambition, and highlights the potential for growth and positive change. We motivate our audience by showcasing what is possible and celebrating success.
03 Engaging
BBF’s communication is dynamic, interactive, and fosters a sense of community. We encourage dialogue, participation, and the exchange of ideas.
04 Innovative
BBF’s communication is forward-thinking, challenges conventional wisdom, and explores new possibilities. We highlight emerging trends, cutting-edge technologies, and groundbreaking strategies.
Our key messaging is designed to clearly, concisely, and consistently communicate the value of the Beirut Business Forum to our target audience, reinforcing our brand identity and attracting the right participants. Here we share some messaging examples:
“Beirut Business Forum: Where Vision Meets Action.”
“Empowering the Future of Business in the Middle East.”
“Connect with the Leaders, Innovators, and Investors Shaping Tomorrow.”
“Unlocking Opportunities, Driving Transformation.”
Logo
The BBF logo is the visual essence of our brand, embodying inspiration, leadership, and innovation. It reflects our mission to unite vision with action, providing a premium platform for growth and collaboration. Simple yet elegant, the logo underscores our commitment to connecting regional pride with global reach, establishing BBF as a distinguished hub for business leaders.
Our distinctive geometric emblem, formed by dynamic, upward-facing triangles, symbolizes continuous growth, progress, and expanding horizons. This abstract yet robust structure subtly evokes the enduring strength and aspirational growth of the Lebanese Cedar. It represents the collective power of individuals fostering new opportunities and driving transformation within the Beirut Business Forum community.
Typography
Our main typeface, Overused Grotesk, has been carefully selected to embody the professional, innovative, and clear voice of the Beirut Business Forum. Its clean lines and modern aesthetic ensure readability and reinforce our brand’s premium and forward-looking identity. This font is consistently applied across all brand communications to maintain visual cohesion and strengthen brand recognition.
Colors
Our color palette embraces a sophisticated aesthetic with dark backgrounds and strategic accent colors, reflecting our modern identity and premium feel. The vibrant Royal Purple, anchored by our Aurora gradient, is our main color. This choice symbolizes innovation, vision, and our premium, elitist positioning. It also subtly connects to Lebanon’s rich heritage, referencing the ancient world’s most prized pigment: a precious purple dye linking our contemporary business leadership to a historical legacy of pioneering commerce and regional pride.
To enrich our visual identity and provide flexibility for diverse applications, the Beirut Business Forum utilizes a complementary color palette. These colors are carefully selected to harmonize with our core purple spectrum while adding vibrancy and distinction. They allow us to create dynamic designs, differentiate content, and emphasize key information without straying from our premium and sophisticated brand aesthetic.
Assets
